Product Marketing Manager

Clear stories.
Market traction.

I turn complex B2B SaaS capabilities into positioning, launches, enablement, and adoption programs that customers understand and revenue teams can use.

Explore selected work Start a conversation
8+years across product, content, and digital marketing
20+cross-functional SaaS product and feature launches
25+acquisition and customer lifecycle programs
100+sellers supported with field-ready enablement
Selected work

Strategy that makes complex products easier to buy.

These reconstructed case studies show the scope, decisions, and working methods behind my product marketing work. Confidential employer and customer information is intentionally excluded.

CASE STUDY 01

Bringing generative AI to vehicle merchandising

Built the go-to-market story around a practical dealer problem: creating accurate, compelling vehicle descriptions consistently and at inventory scale without adding manual work.

My contribution
Positioning, launch narrative, seller readiness, customer-facing content, and cross-functional orchestration.
Public product context
vAuto AI Descriptions uses generative AI and trusted Cox Automotive data to produce shopper-friendly vehicle descriptions. View public product information.
Portfolio context
Part of broader launch work across vAuto, Kelley Blue Book Instant Cash Offer, Stockwave, and Conquest.
CASE STUDY 02

Turning positioning into tools sellers actually use

Translated technical capabilities, customer needs, competitive signals, and common objections into practical assets for live sales conversations.

My contribution
Pitch decks, product demos, battlecards, objection handling, talk tracks, launch materials, and customer proof.
How it worked
Maintained a feedback loop with Sales and used Seismic to make current materials easy to find and apply.
Evidence of scale
Enablement supporting more than 100 sellers.
CASE STUDY 03

Extending product marketing beyond launch day

Connected product narratives to the full customer journey, then used behavioral signals and field feedback to improve engagement after launch.

My contribution
Lifecycle strategy, in-product messaging, customer communications, campaign content, and adoption measurement.
How it worked
Combined Pendo usage signals, customer input, segmentation, and campaign results to refine messaging and engagement.
Evidence of scale
More than 25 acquisition and customer lifecycle programs.
How I work

Evidence first. Clear choices. Useful output.

01

Start with the customer

Use customer conversations, field feedback, win/loss research, competitive intelligence, and behavioral signals to understand the real buying problem.

02

Find the simplest credible story

Connect product capability to a business outcome without flattening the nuance sophisticated buyers need.

03

Build for activation

Translate strategy into campaigns, enablement, in-product experiences, and launch programs that teams can put to work.

04

Use AI with editorial judgment

Apply generative AI and automation to accelerate research, analysis, message testing, and repeatable workflows while keeping human judgment in control.

Experience

Built across product, content, and digital.

Product Marketing Manager

Cox Automotive • 2020 to present

Associate Manager, Content Marketing

Cox Automotive • 2018 to 2020

Digital Marketing Specialist

Quarles & Brady • 2014 to 2018

Capabilities & tools

From insight to adoption.

PositioningMessagingGTM strategyProduct launchesAI product GTMSales enablementCustomer researchCompetitive intelligenceWin/lossLifecycle marketingPendoSeismicSalesforceWorkfrontGenerative AI

M.S., Digital Marketing

Northern Illinois University

B.S., Public Relations

Valparaiso University

Contact

Let’s make the product story easier to understand and act on.

Interested in product positioning, launches, adoption, or enablement for complex B2B SaaS? I would be glad to compare notes.

Email Alex